Privacy Policy

Effective Date: 01/01/2026 

This Privacy Policy explains how Summits & Adventures LLC d/b/a Beyond The Ride collects, uses, shares, stores, and protects personal information when visitors browse our website, create an account, interact with our advertising, make a booking, and complete required travel forms through our website and booking systems. This notice is designed for clarity and transparency and covers users in the United States, the EU/EEA, the UK, and Canada. 

Who we are 

Data Controller: Summits & Adventures LLC d/b/a Beyond The Ride, Houston, Texas 

Contact: admin@beyondtheride.com 

This Privacy Policy applies to our public website and to personal information collected through account registration, inquiry forms, waitlist forms, booking forms, traveler forms, and related booking-management functionality provided through our website, including data stored or managed through WP Travel and related service providers. 

Accounts and booking platform: To complete a booking and provide required traveler information, users may be required to create an account on our website. Through that account, users may submit, review, update, or complete booking-related information and required forms before and after purchase. Booking and traveler information submitted through our website may be stored and managed through WP Travel, WordPress, and related website, hosting, security, and plugin infrastructure used to operate our booking process. 

What we collect: We collect personal information that you provide directly to us and certain technical and usage information collected automatically through our website and advertising tools. 

Information you provide directly: 

• Account registration information, such as your name, email address, login details, and any information needed to create and maintain your user account. 
• Inquiries: email address and any other information you choose to provide so we can respond to your request. 
• Waitlist: name and email address so we can notify you about availability or future dates. 
• Bookings: name, email, phone, address, city, country, and bike sizing details for each traveler and companion so we can plan and deliver the requested Trip. 
• Traveler and trip-preparation forms: emergency contact details, traveler preferences, trip logistics information, and other information you submit through your account or required forms in connection with your Trip. 
• Payments: payments are processed by Stripe; we do not receive or store your full payment card details. 

Information collected automatically: 

• Device and browser information, IP address, pages viewed, dates and times of visits, referring pages, login activity, and actions taken on the website. 
• Information collected through cookies, Meta Pixel, and similar technologies that help us understand website traffic, improve our advertising, measure campaign effectiveness, and better understand how visitors interact with our website. 

Special categories of data: We do not intentionally request special category or sensitive personal data through the website except where you voluntarily provide information relevant to your booking, safe participation, or required traveler forms. 

How we collect it: We collect personal information in the following ways: 

• Directly from you when you create an account, fill out website forms, contact us by email, join a waitlist, make a booking, or complete traveler information and required forms through your account. 
• Automatically through cookies, Meta Pixel, and similar technologies when you browse, log in to, or interact with our website. 
• From payment processors and service providers, only as needed to confirm payment status, manage bookings, operate user accounts, secure the website, and provide our services. 

Cookies and similar technologies: We use cookies, Meta Pixel, and similar technologies on our website. These technologies may collect information about your device, browser, browsing behavior, account session activity, and interactions with our website. We use these technologies for purposes such as: 

• Operating, securing, and maintaining the website and user accounts; 
• Remembering login sessions and user preferences; 
• Understanding website traffic and visitor behavior; 
• Measuring the performance of advertising campaigns; 
• Building audiences for advertising and remarketing; 
• Improving the relevance of our marketing and website experience. 

Where required by applicable law, we will request consent before placing or using non-essential cookies or similar technologies. You can also control certain cookies through your browser settings and, where available, through our consent banner or cookie settings tool. 

Meta Pixel: We use Meta Pixel on our website. Meta Pixel is a tool provided by Meta that helps us measure the effectiveness of our advertising, understand actions taken on our website after a user views or clicks an ad, create audiences for advertising, and deliver more relevant advertising on Meta platforms such as Facebook and Instagram. Meta may collect or receive information from our website and use that information in accordance with its own privacy practices. This may include information about your browser, device, pages viewed, and certain actions taken on our website. For more information about how Meta processes personal information, please review Meta’s privacy information directly through its platforms and legal notices. 

Purposes and lawful bases (EU/UK): For EU/UK visitors, we rely on the following lawful bases under GDPR and UK GDPR, depending on the context: 

• Creating and administering user accounts: performance of a contract or steps prior to entering into a contract. 
• Responding to inquiries and organizing bookings: performance of a contract or steps prior to entering into a contract. 
• Waitlist notifications: consent, which you can withdraw at any time by contacting us. 
• Payments via Stripe: performance of a contract. 
• Operating essential website functions, account access, and booking-management tools: legitimate interests and, where required, necessity for providing the website and requested services. 
• Website analytics, Meta Pixel, advertising measurement, and remarketing: consent where required by law, or legitimate interests where permitted by applicable law. 
• Testimonials, photos, and video content: consent as described in our booking materials and Terms & Conditions, which may be withdrawn for future use. 

How we use personal information: We use personal information to: 

• Create and manage user accounts; 
• authenticate users and maintain account access; 
• Respond to inquiries; 
• Manage waitlists; 
• Process bookings and payments; 
• Collect and manage traveler information and required trip forms; 
• Coordinate Trip logistics and customer support; 
• Communicate with you about your booking, account, Trip, or request; 
• Perate, maintain, secure, and improve our website and booking systems; 
• Understand website traffic and visitor behavior; 
• Measure the performance of advertising campaigns; 
• Market our services, including through remarketing and audience-building tools where permitted by law. 

We do not use personal information for purposes that are incompatible with the purposes described in this Policy. 

Sharing and disclosures: We may share personal information with the following categories of recipients, as necessary for the purposes described in this Policy: 

• Payment processors, such as Stripe, to process bookings and payments. 
• Website, hosting, security, and booking technology providers, including providers involved in WordPress, WP Travel, plugins, hosting, backup, and technical support. 
• Insurers or claims-related parties where relevant to coverage, incidents, or claims handling. 
• Advertising and analytics providers, including Meta, in connection with cookies, pixels, campaign measurement, and advertising performance. 
• Service providers who help us host, maintain, secure, or operate our website, booking systems, or traveler management processes. 
• Legal, regulatory, or governmental authorities where required by law, legal process, or to protect rights, safety, or property. 

We do not sell personal information for money. However, depending on the jurisdiction, use of advertising cookies or pixels may be considered “sharing” or use for cross-context behavioral advertising under certain privacy laws. 

International data transfers: We are based in the United States and may store or process personal information in the United States or other countries where our service providers operate, including countries where our website, booking systems, support tools, or service providers host data. When required by applicable law, we rely on appropriate safeguards for international transfers, such as contractual protections or other recognized legal mechanisms used by our service providers. 

Retention: We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to manage user accounts, bookings, traveler forms, customer support, business records, legal and tax obligations, dispute resolution, and enforcement of our agreements. 

Account information, booking data, and traveler-submitted forms may be retained for the duration of the customer relationship and for a reasonable period thereafter based on legal, operational, safety, and recordkeeping needs. Retention periods may vary depending on the type of information, the purpose for which it was collected, and legal or operational requirements. When information is no longer needed, we will delete it, de-identify it, or retain it only in a form that no longer identifies you, where appropriate. 

Security: We maintain administrative, technical, and organizational safeguards appropriate to the nature of the personal information we process. 

Payments are processed by Stripe using its own systems and security controls. We do not store full payment card numbers. 

Account, booking, and traveler information may be stored within WordPress, WP Travel, related plugins, hosting environments, backups, and connected service-provider systems used to operate our website and booking process. Access is limited to authorized personnel and service providers with a legitimate operational need. No method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security. 

Individual rights (EU/UK and similar jurisdictions): Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal information; request portability; and withdraw consent where consent is the lawful basis for processing. If we rely on consent for cookies, Meta Pixel, analytics, advertising, or similar technologies, you may withdraw that consent at any time through the available consent settings or by contacting us, subject to technical limitations. You may also have the right to lodge a complaint with your local data protection authority. 

California privacy rights: If you are a California resident, you may have the right to request access to the categories and specific pieces of personal information we collected about you, request deletion, request correction, and request information about how your personal information has been disclosed or shared, subject to exceptions permitted by law. Because we use Meta Pixel and similar advertising technologies, some website data practices may be considered “sharing” for cross-context behavioral advertising under California law. California residents may have the right to opt out of that sharing and to limit certain uses of personal information where applicable. To exercise your California privacy rights, including any opt-out rights that may apply, contact us at admin@beyondtheride.com or use any privacy choice mechanism we make available on the website. 

Children: Bookings can only be made by individuals age 21 or older. Adults who book may provide limited information for minor guests traveling with them. We do not knowingly allow children to create independent customer accounts on the website for booking purposes. If you believe a child has provided personal information directly through the website inappropriately, please contact us so we can review and delete it where appropriate. 

Marketing communications: We may send transactional communications related to inquiries, accounts, bookings, traveler forms, and Trip operations. We may also use advertising technologies, including Meta Pixel, to measure and improve our marketing and to show relevant advertising to website visitors on third-party platforms, where permitted by law. If we begin sending direct marketing emails, SMS, or similar promotional messages, we will provide appropriate notice and any legally required choices or unsubscribe mechanisms. 

User content, photos, and testimonials: We may publish guest reviews, photos, videos, or testimonials with your consent or as otherwise permitted by law and our Terms & Conditions. You may withdraw consent for future use of your individual photos, videos, or testimonials by contacting us. Where we control the content, we will make reasonable efforts to stop future use and remove it from channels we control, where feasible and lawful. 

Third-party links and social media: Our website may contain links to third-party websites, booking tools, payment pages, social media platforms, or embedded services. Their privacy practices are independent of ours, and we encourage you to review their policies separately. We are not responsible for the content, security, or privacy practices of third parties. 

Changes to this Policy: We may update this Privacy Policy from time to time. We will post the updated effective date at the top of the Policy and, where required by law, provide additional notice of material changes. The version in effect at the time of the relevant interaction, account creation, or booking will generally apply unless a change is required by law. 

Contact: To exercise your rights or ask questions about this Privacy Policy, contact: 

Summits & Adventures LLC d/b/a Beyond The Ride 

Houston, Texas 

admin@beyondtheride.com (Summits & Adventures LLC, Houston, Texas).